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Oct 29, 2015

Must Know Online Marketing Terms

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting.

SEM (Search Engine Marketing)

A type of internet marketing that revolves around optimizing websites for search engines like Google, Bing, and Yahoo!.

SEO (Search Engine Optimization)

Using specific online marketing strategies to make your website more visible in the free/organic listings section of search engines.

PPC (Pay Per Click)

A type of online advertising where the marketer pays the advertiser (search engine) a designated amount for consumer clicks.

CPC (Cost Per Click)

Another fancy name for pay per click.

CTR (Click through Rate)

A metric that tells you how many users are clicking on a specific link.

DA (Domain Authority)

A metric that tells you how powerful a site is based on size, age, and popularity.

PR (PageRank)

A Google metric that tells you how influential a website is. PageRank scores range from 1-10.

ROAS (Return on Advertising Spending)

Revenue divided by the cost of the ad.

ROI (Return on Investment)

A metric used to measure cost and efficacy of your advertising campaign.

Oct 29, 2015

Fun Online Promotion Ideas

Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns.

#1 – Host a Giveaway

The second anyone says the word “free,” it sparks attention. Try promoting your products by offering a fun, free giveaway on any of your social media sites.

#2 – Have a Contest

Provide a way for your followers to become winners. It’s a great way to expand your reach and hone in on the creativity of your best customers. Dream up a fun contest that requires participants to like and share your social media sites when they enter their contest submission. Then, announce the winner publicly.

#3 – YouTube

YouTube videos are fairly inexpensive to make and spread like wildfire. Make a cool YouTube video and upload it to your social media sites, or challenge your followers to make their own YouTube video about your company (this is a great contest idea).

#4 – Participate Online

Sometimes we get so used to pumping out our own content that we forget how important it is to react to others’ content. A great way to engage followers is to follow others, respond to their updates, offer insightful comments, and share their interesting content.

#5 – Outsource

Sometimes all you need is a fresh view on your online marketing strategy. Try outsourcing one of your advertising projects to a creative company like AC-Ventures.

Oct 29, 2015

How do Broken Links Affect SEO?

When web developers delete a linked page, place an incorrect URL in a text link, or change a URL address without correctly updating the URL, a broken link is created. In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error. Every website experiences a few broken links now and then, and a few may not destroy your website’s life, but there are a lot of reasons to beware of excess 404 errors on your website. Here are a few reasons why broken links are no bueno.

Broken Links Negatively Affect SEO

It’s important to understand that one of the ways search engines rank websites is by crawling their links. If there are dead links on your website, it can stop search engine spiders from crawling your site and, thus, indexing it. One of the first things our SEO experts will do at AC-Ventures is check for any broken links and fix them right away.

Broken Links Turn Users Away

I don’t know about you, but the second I click on a potentially great link in hopes of obtaining information and get a 404 return error instead, I get annoyed and stop taking that website seriously. 404 errors encourage users to move on to the next site rather than stick around and hope they will get the information they need from a broken page. When users get broken link errors, it can affect your repeat user ratio and affect your website’s conversion rates. It’s just worth it to fix those broken links.

Google Frowns Upon Dead Links

Out of all the search engines to impress, Google should be at the top of your list. Google is all about providing a user friendly experience, which includes protecting users against websites with broken links. If you want to rank well with Google, fix your excess broken links.

If you are not sure if you have broken links or how to fix them, contact AC-Ventures  today! We are here to help you make your website more search engine friendly with a solid online marketing strategy.

Oct 29, 2015

Shopping Online with Style and Comfort

Shopping online has become commonplace today. This has mostly to do with the ease and convenience that online shopping offers. You can compare prices, get safety information, research the product and have it delivered right to your door step at the click of a mouse.